About Momera
Built by a mom who refused to stay quiet.
Momera is the era of moms — a movement of mothers coming together to end poverty for families in Canada and the USA. Not charity. Systemic change.
How Momera Started
It started with a Facebook ad targeting exhausted, high-functioning moms. The ad worked — 409 contacts at $3.06 per lead. But when we tried to sell them a hormone education course? Zero conversions. Literally zero.
The diagnosis was clear: these moms didn't want another course. They wanted to be seen. They wanted someone to say what they already knew — that the system is broken, not them.
So everything changed. The courses were cancelled. The website was rebuilt. The emails shifted from selling to movement-building. And Momera was born —Mothers Ending Poverty, a movement led by moms, for moms, to change the systems that were never built for us.
Meet the Founder
Becky Tsadilas
The Mission
Becky leads The Poverty Solution on both sides of the border — the nonprofit in Canada and the consulting firm in the USA — working to create systemic change so that no mother has to choose between feeding her children and keeping the lights on.
The Path
But the path here was anything but straight. Becky lost her mother to cancer at sixteen. Two years later, she lost her brother to suicide. What followed was years of grief — substance use, a Crohn's disease diagnosis that doctors missed for five years, and a slow unraveling that nearly cost her everything.
The Turning Point
At twenty-seven, she packed her car and drove across Canada to start over. In a small mountain town called Golden, British Columbia, she found a job in a restaurant — and met Tony, the man who would become her husband and her rock. She got sober. She got healthy. She started building.
The Rise
What started as a side gig building websites turned into a career in poverty alleviation. Mentored for four years by Scott Miller, she learned the science of benefit cliffs and systems change from the ground up. When Scott retired, Becky stepped into leadership — running the organization that helps communities across North America transition families from poverty to self-sufficiency.
The Work
Turning data into action.
The CLIFF Index
Under Becky's leadership, The Poverty Solution built the CLIFF Index — a tool that measures benefit cliff severity across all 3,144 counties in America. For the first time, communities can see exactly where the cliffs are sharpest, which families are most at risk, and how policy decisions translate into real-world harm. The numbers: 11.2 million families at risk nationally, a $6.6 billion annual economic impact, and marginal effective tax rates that can exceed 200% at certain income points.
Empower Upper Cumberland
In Tennessee, Becky and her team helped build Empower Upper Cumberland — a program across fourteen rural counties that does what the system should do but doesn't. One navigator who knows your whole situation. Resources to prevent emergencies from erasing months of progress. Career pathways aligned with real regional jobs. And benefit cliff planning so a raise doesn't destroy everything.
926
Families Served
$7.8M
Annual Income Gains
7.1:1
Return on Investment
1,921
Children Impacted
Immigrant Pathway Navigator Tool
🇨🇦 CanadaBecky is building a first-of-its-kind tool for immigrant families in Canada. Nearly half of the Greater Toronto Area's population are immigrants — many working 2-3 survival jobs despite having professional credentials, while leaving $15-20K per year in entitled benefits unclaimed. The tool screens by immigration status (something no existing tool does), calculates actual dollar amounts families are entitled to, and shows a clear pathway from stability to economic independence.
46.6%
GTA Immigrants
$15-20K
Left on the Table
26.5%
Single Moms in Poverty
802K
Children in Poverty
The Why
This is personal.
Becky is a mom to Toby, married to her best friend Tony, and lives in Cochrane, Alberta with their two dogs. She's been sober for almost four years.
Every time she sits across from a mother who is drowning in a system designed to keep her underwater, she sees herself — sixteen years old and burying her mother. Twenty-one and destroying herself. Twenty-seven and running across the country to escape someone she couldn't outrun: herself.
“The girl who couldn't hold a job at eighteen now runs a national poverty alleviation firm. If that's not proof that people can change, I don't know what is.”
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